Barbara Yolles, CMO at Campbell Ewald. Shot for AdWeek.
What is the biggest misperception about Detroit?
People focus on it being an automotive town with blight. In reality, it’s a thriving, sophisticated, cultural, creative hotbed. Forbes called it the best place to start a new business. Art Basel called it one of the four next art meccas of the world. It’s a town that has creativity and invention at its core with amazing resilience and determination. It’s like no other city I’ve ever worked in.
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